Recommended Reading
The One Minute Entrepreneur: The Secret to Creating and Sustaining a Successful Business
In THE ONE MINUTE ENTREPRENEUR, Ken Blanchard, Don Hutson, CEO of U.S. Learning, and Ethan Willis, CEO of Prosper Learning, tell the inspiring story of one man’s challenges in creating his own business. Through a powerful and engaging narrative, many of the typical problems all entrepreneurs face in starting up their business are confronted, from finding new sources of revenue to securing the commitment of their people and the loyalty of their customers.
The She Spot: Why Women Are the Market for Changing the World -- And How to Reach Them (BK Business)
If you manage a nonprofit business, this book is for you. Women are the main force behind nonprofits, providing most of the funding and most of the volunteer work. Yet, most nonprofits don’t go after women specifically for their support. Lisa Witter and Lisa Chen use this book to describe techniques and strategies to capture the female market. Learn how to reach this powerful audience and turn your nonprofit into a much more successful venture.
Trillion-Dollars Moms: Marketing to a New Generation of Mothers
Recent statistics show that mothers control 80% of all household spending - a proportion that represents US$1.7 trillion in potential sales for marketers. Authors Maria Bailey and Bonnie Ulman believe many industries, brands, and services are failing to tap into this lucrative market. Or they are failing to understand how the Mom market is changing. They explain how recent generational changes are impacting buying behavior and provide insight into how to maximize success when targeting this market.
Facebook Marketing: Leverage Social Media to Grow Your Business
Learn how to leverage Facebook for the growth of your business.
Ning For Dummies. Create your own Social Network at Ning.
Twitter Power: How to Dominate Your Market One Tweet at a Time. Check out Twitter and understand how people are using it for business purposes. This is in my opinion one of the best books on fully leveraging a social media environment for business purposes.
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